Arrow Digital, an authorised distributor of EFI VUTEk in India, has installed the first EFI VUTEk X5r industrial super-wide format printer in the country at Hannu Marketing in New Delhi. With over four decades of expertise, Hannu Marketing has earned a reputation as one of India’s most respected large-format printing companies, serving leading corporate brands with premium visual communication solutions. The landmark installation of the new EFI VUTEk X5r has set a new benchmark of productivity, automation, and print quality at Hannu Marketing.
Backed by the visionary approach of Vinod Gupta, Managing Director of Hannu Marketing Pvt. Ltd., the company has consistently invested in world-class machines and technologies to stay ahead of market demands and deliver superior value to its customers. Over the years, the company has built one of the most advanced large-format printing infrastructures in the country.
First in India
Having successfully operated multiple EFI VUTEk platforms, Hannu Marketing has once again shown its confidence in Arrow Digital and EFI VUTEk by becoming the first company in India to adopt the groundbreaking EFI VUTEk X5r. Its continued investment in EFI technology reflects a long-standing relationship with Arrow Digital based on trust, performance, and dependable service support.
Sam Patel, CEO & Managing Director, Arrow Digital Pvt. Ltd., said, “The installation of India’s first EFI VUTEk X5r at Hannu Marketing is a landmark achievement. Hannu Marketing has always been at the forefront of technology adoption, and the X5r is a perfect fit for their vision of delivering world-class quality with maximum productivity. We are proud to strengthen our partnership with the company that continues to set new standards for the industry.”
Vinod Gupta added, “EFI VUTEk X5r is more than an upgrade, it is a strategic investment in the future of our business. As customer expectations continue to evolve, we remain committed to investing in the best technologies available. Being the first company in India to install this platform reinforces our focus on innovation, operational excellence, and delivering premium solutions to our customers.”
For premium applications
Highlighting the capabilities of EFI VUTEk X5r, Prakash Chopra, Sr. VP – Sales, Arrow Digital Pvt. Ltd., mentioned, “EFI VUTEk X5r redefines performance in the 5m super-wide format category with production speeds of up to 8,084 sqft/hr. Powered by EFI’s advanced UltraDrop™ Technology, it delivers exceptional image quality, colour consistency, and productivity across high-volume production environments. Supporting CMYK, White, and UltraClear Coat, the X5r enables a wide range of premium applications including backlit displays, retail branding, fabric graphics, vehicle wraps, exhibition graphics, and outdoor advertising.
EFI UltraClear Coat adds decorative effects as well as durable surface protection in gloss or matte finishes, applied in-line with the printed image to improve efficiency and reduce turnaround times. Additionally, the EFI Inline Slitters enable precise slitting and trimming directly during the printing process, eliminating the need for separate finishing operations. This integrated solution increases productivity, reduces waste, and delivers high-quality finished rolls with faster turnaround times.
With the EFI VUTEk X5r now fully operational, Hannu Marketing is well-positioned to further strengthen its leadership in premium large-format printing while expanding opportunities across high-value applications for leading brands and corporate customers.
Sam Patel concluded, “By becoming the first company in India to install the EFI VUTEk X5r, Hannu Marketing has once again demonstrated the vision, confidence, and leadership that have defined its success for more than four decades. We are honoured to be their technology partner and look forward to supporting their continued growth and future achievements.”
