As personalized and on-demand product customization continues to grow, Epson has launched a new SureColor F370, a purpose-built dye-sublimation printer designed to make high-quality personalization more accessible for makers, small businesses, schools and growing customisation shops. The company has also introduced its new Sublimation Primer for Cotton, a liquid solution that enables sublimation on white and light-colored cotton garments, expanding customization opportunities beyond traditional polyester applications. Together, the solutions help businesses diversify their product offerings while leveraging the durability, color vibrancy and efficiency of dye-sublimation technology.
“Today’s creators and small businesses need solutions that are easy to adopt, versatile and capable of supporting growth,” said Tim Check, product manager, professional imaging, Epson America. “With the SureColor F370, we’ve made professional dye-sublimation more accessible than ever, while our new Sublimation Primer for Cotton opens exciting opportunities beyond traditional polyester applications. Together, these innovations help customers personalize a broader range of products and confidently expand their businesses.”
The SureColor F370 is engineered specifically for dye-sublimation printing, helping users get up and running quickly while delivering vibrant, consistent results. Its compact footprint and intuitive operation make it well suited for creators who are new to dye-sublimation, as well as small businesses looking to expand their product offerings.
With 13” x 19” printing capability, the SureColor F370 enables users to create a variety of personalized products, including apparel, towels, cutting boards, photo panels, home décor, signage and promotional items. Flexible media handling includes an auto-switching 150-sheet 8.5-inch cassette and a 15-sheet 13” x 19” tray to help keep production moving. Additional SureColor F370 features include:
The new Sublimation Primer for Cotton is designed to expand dye-sublimation workflows beyond traditional polyester substrates. By adding cotton and other natural fabrics to their potential application mix, creators and small businesses can explore new products and reach additional customers without having to adopt an entirely different decorating technology.
Together, the SureColor F370 and Sublimation Primer for Cotton give creators more flexibility to explore new products and personalization opportunities, from apparel and soft goods to home décor and promotional items. Both the products will be available in November 2026.
